THE FARM DIGITAL
PREPARED FOR DANNY DANON
30 Day Content Pilot

When Israel is under fire,
Danny owns the response.

Build Danny into a recognizable digital voice for Israel with bold, highly watchable content that pushes back, explains what is happening and reaches people while the conversation is moving.
The content engine
Two tracks
Build the voice every day. Own the response when the moment comes.
1 Weekly high-concept production
2 UN access becomes the creative canvas
3 Rapid reactions to breaking moments
4 Priority edits keep Danny in the conversation
One system designed to make Danny a voice people recognize, trust and look to when Israel is in the news.
Prepared forDanny Danon / Max Coen
Prepared byThe Farm Digital
Pilot30 Days
Investment$6,500
01
The opportunity

Make Danny a defining digital voice for Israel.

Danny already has the access, authority and point of view. The opportunity is to turn those advantages into content people choose to watch, remember and share, so when Israel becomes the story, Danny is already one of the voices shaping the conversation.

Authority

Danny is speaking from inside the institution where the decisions are being debated.

Access

The UN itself becomes part of the storytelling: chambers, votes, documents, delegations and the moments around them.

The creative shift

Do not just respond to the conversation. Shape it.

Instead of putting every message in front of the same camera, use the actual environment, documents, people, props, locations and visual proof to make the argument watchable.

UN Photo reference
02
What this could look like

Start with the message. Then build the video concept.

Immediate reaction

I just walked out of the Security Council...

Explain the development from the actual environment while the moment is still fresh.

The document

This is the resolution the UN just passed against Israel.

Use the physical resolution to show what it says, what it leaves out and why that matters.

The voting board

What this vote actually means.

Turn a vote result into a visual explanation instead of another statement to camera.

Visual explainer

Apparently I need to explain this again.

Use a whiteboard, map, document or other simple visual device to unpack a recurring claim.

Behind the resolution

Translate UN language into reality.

Take dense diplomatic language and show viewers what the resolution changes in practical terms.

The double standard

Show it. Do not just say it.

Build a factually verified visual comparison that makes the argument understandable in seconds.

03
The content strategy

Build the voice. Then own the moment.

The strategy is deliberately two-pronged: planned creative builds Danny’s identity, reach and authority over time. Rapid response makes sure that when Israel is suddenly under fire, Danny can enter the conversation with something sharp, timely and built to travel.

Planned creative

Make the bigger ideas.

  • Weekly embedded production
  • Higher concept ideas
  • UN and New York environments
  • Interviews and interactions
  • Props and demonstrations
  • Behind the scenes access
  • Evergreen storytelling
Rapid response

Move while the story is moving.

  • Breaking news reactions
  • Direct to camera responses
  • Fast remote scripting
  • Simple office capture
  • Priority editing
  • Captions and supporting footage
  • Same day target where feasible

Quality and speed should not have to compete with each other.

04
Rapid response workflow

When Israel becomes the story, Danny should already have the response.

01

Identify

The Farm flags the content opportunity.

02

Build

Angle, hook and concise talking points are developed.

03

Record

Danny or staff records immediately from the office setup.

04

Edit

Priority edit adds pacing, captions, graphics and supporting footage.

05

Review

Communications team reviews the finished piece.

06

Publish

Approved content moves while the story is still relevant.

05
The pilot

30 days to prove Danny can own the response.

Real UN moments. Real breaking news. Real creative swings. Thirty days to build standout content, a working response rhythm and a clear creative playbook for Danny.

Recommended engagement

30 Day Embedded Content Pilot

$6,500one month pilot
No long term commitment. The pilot includes weekly planned production plus ongoing strategy, scripting and priority editing between sessions. Additional physical production outside the weekly sessions can be coordinated separately.

Make the UN Danny’s content advantage.

The chambers, resolutions, votes, hallways, diplomats and confrontations give Danny a setting no ordinary political creator can manufacture. Thirty days to turn that access into a voice for Israel people actually stop to watch.

Start the 30 Day Pilot